Rail Cargo Group is now on WeChat
30. 10. 2019
WeChat is the most important social media channel in China, with over 950 million daily users.
Around 98.5% of Chinese use WeChat. The channel is far more than just a chat account. The app is used like an ATM card to pay, serves as a ticket in the subway or as the only medium for us, to get in touch with the Chinese booth builder and thus also replaces the e-mail.
A presence on WeChat is therefore indispensable for companies to make contact with Chinese customers and partners.
WeChat offers us the possibility to directly communicate with our target group in China, close to the customer, in Chinese, with tailored content and above all to recognise market specifics, potentials and customer needs through the behaviour of the users.
1. Download the WeChat app
2. Follow us:
Search: OEBB RailCargoGroup
or scan the QR code: