The innovative freight wagon platform concept was presented last year at the Product Lauch in Linz directly on the voestalpine site. Precisely this unique event led to the ÖBB Rail Cargo Group receiving the German Brand Award – and thus its next prize. For TransANT, we already took first place at the EVA B2B-Event-Award and third place at the BVL-Supply Chain Sustainability Award. We were also nominated for the Privatbahn Magazine’s Innovation Award 2018.
"You deserve it, your big moment. When your goods travel almost silently through the entire country and you are applauded for your smart decision".
That was our very motto. Why? Because a groundbreaking innovation like TransANT deserves its place in the limelight. And that's exactly what gave it.
Award for emotional branding
The platform wagon was presented at its birthplace, namely the “Formzuschnitthalle” in Linz. This location became the backdrop for unveiling our product in an atmosphere buzzing with excitement and emotion. Precisely this unique cooperation event was submitted to the German Brand Award as a product presentation. The TransANT Product Launch was ranked in the category Excellence in Brand Strategy and Creation - Brand Communication - Brand Events.
And we are continuing on our emotional journey. In 2019, the first TransANT will be used for transporting ore on behalf of voestalpine, and will therefore move off the stage and directly on the market.