RCG wins in the Industrial and Investment Goods category
We submitted our TransANT communications campaign to this year's EFFIE Award for Advertising and Market Communications and the two-stage adjudication process made us the winner in the Industrial and Investment Goods category.
TransANT’s lightweight construction, flexibility and capacity for sustainable freight transport make it a real hit. TransANT’s market launch with voestalpine will revolutionize rail freight transport. Effie stands for ideas that work: The product idea was planned on paper, prototypes were produced, TransANT gave the whole thing an innovative and meaningful name that lives up to its brand promise and, today, the first finished wagons are being delivered to our customers.
Since its beginnings in 1968, the EFFIE Awards have been among the most coveted worldwide awards for advertising and market communication. Winning an EFFIE is a global symbol of success, because EFFIE recognizes what the economy is willing to invest in: effectiveness and efficiency!
Already a shower of awards
We have already gone above and beyond our marketing objectives, especially when it comes to promoting wagon innovation.
This is clear from the renowned awards and nominations TransANT has already received, such as Winner of the German Brand Award for the TransANT Product Launch in the Excellence category in Brand Strategy and Creation - Brand Communication - Brand Events.
1st place at the EVA B2B-Event-Award of the WEKA Industrie Medien in the "Best Product Presentation" category in 2018, the nomination for the Privatbahn Magazine Innovation Award 2018 and 3rd place in the Sustainability category at the Sustainability Award Logistics 2019 held by the Federal Association for Logistics.
We have received a lot of feedback from our customers and partners and this innovation has drawn attention to us across the sector and has enabled us to completely reposition ourselves.
Thanks to feedback from customers and partners across the sector, this innovation has enabled us to reposition ourselves and has really put us in the spotlight.