It almost sounds as if setting up ad hoc train ordering would be child’s play...
Martin: Well, it wasn’t quite that simple, of course. With our digital logistics platform and the resulting pilot projects, we are focussing heavily on “trialling” digital solutions in order to learn and further develop the system in relatively short cycles. Particularly when working with our customers, it is important for us not to provide a one-size-fits-all solution, but rather to understand the problem in more detail and respond specifically to the solution using the software. It is not always possible immediately to recognise and assess what the right mix is between general usability and customer-specific expansion. But I think we have found a good way forward here by working closely with customers and colleagues.
It was also very important for RCG to utilise and support the project – without cross-departmental cooperation, there will be no improvement for the customer in the end. It was particularly important in this respect for us to communicate clearly and dispel any ambiguities and concerns relatively quickly.
What do you mean by that?
Martin: When it comes to introducing new applications and systems for our customers, we also have to ensure that all information is consolidated within the organisation and that every person involved in the process is trained and familiar with it. It is also important to involve all relevant parties at an early stage during development in order to establish a suitable balance between customer-specific enhancements and standard functions and then to test them.
I imagine this only works with good insight into a company – including behind the scenes – and really close collaboration.
Edina Sebök: Absolutely. Our collaboration with the RCG worked very well right from the outset and there was a real sense of trust. This is certainly partly due to the fact that my colleagues were always very polite, helpful and solution-orientated. They quickly realised where our pain points are, what our needs and goals are and how we can work on them together.
Martin: I can only echo that sentiment. The hands-on mentality of Hödlmayr’s employees, coupled with their openness and interest in new solutions and working methods, won us over completely – and I think I can speak for the whole team here – and motivated us even more.
Nevertheless, working with other companies is always a challenge, even if the relationship has been working well for a long time. Can you give some details on how you went about tackling this?
Martin: Until the pilot goes live, there is a continuous cycle in which reflection and feedback take centre stage. At the beginning, however, we always focus on gaining a better understanding of the challenge at hand and then working together to find a solution. We also spend time working directly with the customer to better understand the situation and establish a common goal. From this we can deduce the details of what our customer really wants. If we take the example of the ad-hoc train order, we outlined the internal development process and drew up a development roadmap with the most important milestones we wanted to achieve.
And then development continues until the product is ready?
Martin: No, we continuously design, develop and test in agile development sprints. The aim is to ensure that a testable result is produced after each development sprint. The most important thing here is that the progress is constantly discussed and tested with the stakeholders in order to make sure we are always on the right track and can navigate flexibly. We do this until we are convinced that we are ready to enter the end-to-end testing phase. Once everything is running smoothly, we are ready for piloting in live operation.
Was all the testing worth it?
Edina Sebök: Definitely. Thanks to MIKE and the pilot project for ad hoc train ordering, we can do our work more effectively as orders are now displayed more simply and clearly. There are noticeably fewer e-mails and decisions are more transparent overall. Taking part in the project was really worthwhile for us and the time we saved is of course an additional benefit.